The last watch you will research.
HORO LIMITED makes one mechanical watch. It is assembled by hand, forty pieces at a time, and sold here, to you, with no retailer in between. There will be no newer model next year.
The register opens when the current batch is spoken for. Orders are taken in order received.
One calibre. One case. No model years.
There is one watch. There has only ever been one watch. When we find something worth changing, we change it quietly and the drawing gets a new date, not the watch a new name. A piece bought this year and a piece bought in ten years are the same object, serviced with the same parts.
The movement is our own, hand-wound, because a rotor hides half the work and the work is the point. The case is steel, brushed, because polish records every knock and this watch is meant to be knocked about for thirty years.
| Calibre | H-01, hand-wound, 19 jewels |
|---|---|
| Case | 38.5 mm, 316L steel, brushed |
| Crystal | Sapphire, front and back |
| Reserve | 62 hours |
| Frequency | 21,600 vibrations per hour |
| Resistance | 100 m |
| Strap | Shell cordovan, stitched by hand |
Forty at a time.
A batch takes about four months. Here is all of it, in the order it happens.
-
1
The register opens
Forty names are taken, in order received, and the register closes. There is no waiting list carried over; the next batch opens when this one ships.
-
2
Assembly
One watchmaker builds each watch from first screw to last, about six weeks of bench time across the batch. No piece changes hands mid-build.
-
3
Regulation
Each movement is timed in six positions over fourteen days. The timing sheet is printed, signed, and delivered with the watch.
-
4
Delivery
Numbered 1 to 40, engraved, and entered in the register with your name. The register is the warranty and the provenance, for whoever owns it next.
Thirty years is the design brief.
One price, held
Sold direct, so the price is the cost of the work plus what keeps the bench lit. It is never discounted, never in a sale, and it does not change between batches. The forty-first person pays what the first person paid.
Serviced at cost, for good
A mechanical watch wants a service every seven to ten years. Bring it back and the work is done at cost, by the people who built it, for as long as the company exists. The drawing is archived; parts for every batch remain available.
The register outlives the sale
Every transfer of ownership is recorded if the new owner writes in. In thirty years, a watch with a kept register is a watch with a known life. We keep the book; you keep the watch.